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The platform is rolling out a fresh option that enables them to cut down on the volume of AI-created content appearing in their streams. This move comes as the platform disclosed that it currently hosts in excess of 1 bn content made with AI.

Trial and Implementation

This change is in a pilot phase over the following weeks before a full-scale launch. This development coincides with a increase in content created by AI, fueled by recent video-generation tools.

The Broader AI Trend

It has been noted that nearly one in 10 of the fastest-growing channels on a competing service exclusively feature content made by AI. A considerable share of this content is classified as “AI slop”, a term for inferior, factory-style content that is often illogical or dreamlike.

“We know from our community that numerous viewers appreciate content made with AI tools, including digital art to science explainers, and we want to give people the ability to increase or decrease of that, based on their own choices,” said a spokesperson.

AI on the Platform

The platform disclosed that there are currently 1.3 billion videos on its network tagged as made with AI. Collectively, over 100 m media items are submitted to the service every day, making AI content a limited part of its complete catalog.

User Control Features

Users will be able to decrease or raise the amount of artificial media they view by opening the content preference option in the application and selecting the AI content topic. Other topics that can already be controlled under the filter encompass politics, fashion, cosmetics, and dance.

Platform Guidelines

TikTok’s guidelines mandate creators to label “realistic” artificially created content, and it forbids malicious deepfakes of celebrities or emergencies. Any believable artificial content that is not labeled can be deleted under its terms of service.

Furthermore, the app will now apply an “AI-made” tag to content created with its proprietary AI systems, or detected by an cross-platform project for spotting AI-generated material. This action is aimed to stop users from attempting to bypass the disclosure requirement.

Educational Initiatives

TikTok is furthermore launching a $2m AI literacy fund for professionals and institutions to develop informative material about responsible artificial intelligence. This project will assist non-profit groups specializing in teaching coding and technology.

Platform Protection

TikTok has justified its content review process, following debate over plans to cut jobs for a large number of review team members in the UK. The company is expected to eliminate 439 jobs in its content moderation team in its British office, with labor groups and digital protection specialists voicing alarm that humans are being replaced by automated systems.

A trust and safety lead explained that people-led review would remain essential, but automated tools can safeguard staff by filtering out the most distressing content ahead of it gets reviewed by humans. TikTok announced a significant reduction in shocking and graphic content reviewed by content reviewers over the previous year due to the use of its automated systems.

It is vital to combine humans and technology to ensure user safety,” she said. “We’ll have humans as integral to the approach, but we further consider it’s highly necessary to reduce exposure to dangerous material as swiftly, which is why a lot of the machine support is proving valuable operate efficiently.”